May I start off with the fact that Givenchy has been bringing their A-game when it comes to launching new makeup products. Foundation, primers, eyeshadows, blushes, lipsticks and nailpolishes (let’s not forget the scary looking ball mascara) are all topnotch. There is no doubt that Givenchy has quality comparable to Chanel, Dior and all of the other higher-end brands (that are more often coming out with collections that really.. are not impressing me that much lately). I have no doubt that I’ll sometime in the near future purchase another of Givenchy’s beauty products (nailpolish on the list). I am rarely faithful to one brand.

I used to have a phobia regarding nude lipsticks (just have that in the back of your mind when you read this review)

Givenchy Beige Plume (102) is a medium to light toned nude color. To me it is beige but not all the way, I find it very peachy (with a pinch of coral as you can see on my swatches) but still with that light beige going through it. This color will show up differently on everyone, depending on your skin-tone and coloring. To be completely honest with you, you will have to try it on to tell if it’s going to work for you or not. I am, as an example, very pale but warmer colors tend to work for my slightly yellow undertone better, therefor the beige-ness doesn’t overpower (on me). Try it and if it suits you, you are the lucky winner.

Formula is like nothing I’ve tried before, but then again I’m not a beauty-guru.

It smooths over imperfections making lips look lusciously healthy and plump. I always have the problem of dry and creepy lips even if I exfoliate and layer lip butters over and over again, but this creamy lipstick does the trick for me. Even though it’s a matte (with a velvet finish) it never feels or wears like a true matte lipstick. It’s “the new matte”, the matte that appeals to a larger crowd (that crowd being me). Because of this in fact, it does have a “con”, and that is that it is not as long-lasting as perhaps your traditional matte, but it isn’t tricky to work with which weighs up that con. I did the right thing by choosing a nude that was going to be easy to re-apply during the day (without feathering). Consistency is very light and smooth, creamy but without the irritating felling of it slipping around like a hot mess. But fades quickly, unfortunately, it does. No doubt about it.

Packaging is luxurious, hefty and looks expensive. I expected this lipstick to cost me 32GBP (51USD, 38EUR), but it was a lot cheaper on tax-free/duty-free, around 1/3 the price less. I was very happy about my purchase that day if you can’t guess that already.